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Is This You?

  • You’ve got a demanding job and little time to waste
  • You’ve tried going “all in” before — and burnt out every time
  • You want to look, feel, and perform better — without sacrificing your career or social life
  • You don’t want a coach barking orders — you want a real strategy and support

If that sounds familiar, you’re in the right place.

Before & After Transformations

Before Transformation 1BEFORE
After Transformation 1AFTER

Transformation 1

This program changed my life! I feel stronger and more confident than ever.

Jane D.

The coaching was personalized and motivating. I hit my goals in just 8 weeks!

Mike S.

Client Success

5.0/5

Based on 5 reviews

100% 5-star reviews

Our Impact

76+

Transformations

4.9+

Average Rating

127+

Happy Clients

The RSM Method: Results That Stick

Over the last few years, I’ve refined a coaching approach that works — not just for athletes, but for everyday professionals with full calendars, families, and responsibilities.

Realistic Structure

Smart programming, flexible nutrition, and planning that fits around your life.

Support & Accountability

You’ll never feel like you’re doing this alone — check-ins, feedback, and regular contact.

Mindset + Lifestyle Tools

Build habits and routines that last — not just workouts and meal plans.

Want to know how this would work for you?

Book a Free Call

Explore Our Coaching Options

Online Coaching

Guidance and accountability, wherever you are.

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1-to-1 Personal Training

Personalized in-person sessions with hands-on support.

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Hybrid Coaching

A mix of in-person and online flexibility.

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Free Tools to Help You Get Started Today

Not ready to commit yet? No worries. Download these free tools to start moving in the right direction.

Macro Calculator

Calculate your ideal macronutrient ratios to support your fitness goals.

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Fit in 30

A high-energy 30-day plan with daily workouts and nutrition tips for rapid results.

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Busy Professionals Guide

A flexible fitness plan with quick workouts and practical nutrition advice for busy schedules.

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Hey, I'm Rui. Your Coach & Partner in Progress.

Coach Rui

I help busy people build strong bodies, simple routines, and lasting confidence.

I’ve been where you are — spinning plates, starting over, getting frustrated.

That’s why I created a method that puts structure, mindset, and support first — no extremes, no quick fixes.

Let’s Talk

Frequently Asked Questions

Let’s Get You Back in Control of Your Health

Book your free call today — no pressure, just a conversation about what’s possible.

Book Your Free Call

What Our Clients Say

Ian Guest

If you are looking for a personal trainer, I would recommend Rui! Over the past year, Rui has been instrumental in helping me lose 4 stone in weight....

Ian Guest
3 weeks ago
the furnells

Not being a confident person, I really struggled to go to the gym on my own, I didn't know how to use most of the equipment or what exercises I needed...

the furnells
a month ago
Andy Furnell

I Trained with Rui for 12 months in that time he taught me to be consistent, self motivated and to enjoy my time at the gym. In that time I achieved m...

Andy Furnell
a month ago
Lily Li

I’ve been training with Rui since late last year, and the progress I’ve made over the past few months has been incredible. Ray is not only professiona...

Lily Li
a month ago
Emma Guest

I've been working with Rui for about eight months now, and I couldn't be happier with the results. Initially, all I did was focus solely on cardio at ...

Emma Guest
a month ago